Actent Group / Tencent & Hasbro ‘Transformers’ Container Activation
Actent Group Las Vegas partnered with Tencent, the world’s largest online gaming platform, and Hasbro USA, the entertainment powerhouse behind the iconic Transformers franchise, to create a multi-city experiential activation using custom-branded shipping containers.
Client Overview:
The project required the full branding of two new 20-foot shipping containers with high-impact, fully wrapped graphics — including the roof surfaces, designed for aerial visibility and event photography. The creative designs evolved continuously, with multiple last-minute modifications approved right up to the production deadline. Despite this fluid development process, the activation required simultaneous deliveries to Boston, Chicago, and Los Angeles for the coordinated Transformers launch event on July 4th.
Challenge:
We managed the full branding and logistics execution for the containers, coordinating directly with design, print, and transport teams to ensure precision alignment and durability across all surfaces. Our ability to adapt to evolving creative requirements while maintaining production integrity was essential to the project’s success. Our role demanded constant coordination across design, print, and logistics teams to meet evolving creative requirements without compromising quality or schedule.
Our Role:
Leveraging our extensive logistics network and strong national partnerships. Despite multiple last-minute design updates, all branded containers were completed, quality-checked, and delivered on time to three cities within 72 hours. Throughout the process, we maintained real-time communication with stakeholders to ensure every detail met both client specifications and brand standards.
Solution & Execution:
Successfully delivered branded containers on schedule despite rapid design changes
Executed high-quality, full-coverage graphics (including roof surfaces) under tight turnaround
Demonstrated world-class logistics coordination and creative production agility
Results:
This project showcased our ability to merge creative agility with operational excellence — delivering complex, multi-location brand experiences for two global entertainment giants on an exceptionally tight timeline.
Key Takeaway:
Superbox Events was nothing short of fantastic to work with! We had two of our extremely large clients collaborating on a project together which needed to have custom containers that was within budget and SuperBox Events was able to help us with all of it. Every step of the way we were able to have direct contact with the team, and they were able to help us build the vision that our client was looking for.
Even when there were hang ups if it wernt for Marcus and Superbox as a whole we would not have been able to pull the project off. Very friendly and extremely helpful staff. Easily located in Southern California for our trucks to get in and out of. Their attention to detail was another one of the drivers for this review.
I am going to use Superbox for our next event that we have! 5 out of 5 stars!
Devin Goodwin
Vendor & Partnership Manager
