Actent Group / Tencent & Hasbro “Transformers” Shipping Container Activation
Actent Group Las Vegas partnered with Tencent (China’s largest online gaming company) and Hasbro USA, the global entertainment leader and owner of the Transformers franchise, to create an immersive container-based brand experience.
Client Overview:
The project required the full branding of two new 20-foot shipping containers with high-impact, fully wrapped graphics — including the roof surfaces, designed for aerial visibility and event photography. The creative designs evolved continuously, with multiple last-minute modifications approved right up to the production deadline. Despite these late-stage changes, the containers needed to be delivered on time across 2,900 miles — from Los Angeles to Boston — within just 72 hours.
Challenge:
We managed the full branding and logistics execution for the containers, coordinating directly with design, print, and transport teams to ensure precision alignment and durability across all surfaces. Our ability to adapt to evolving creative requirements while maintaining production integrity was essential to the project’s success.
Our Role:
Leveraging our nationwide logistics network and deep industry connections, we orchestrated an accelerated production-to-delivery pipeline — achieving seamless coast-to-coast transport within the demanding 72-hour window. Throughout the process, we maintained real-time communication with stakeholders to ensure every detail met both client specifications and brand standards.
Solution & Execution:
Successfully delivered branded containers on schedule despite rapid design changes
Executed high-quality, full-coverage graphics (including roof surfaces) under tight turnaround
Demonstrated world-class logistics coordination and creative production agility
Results:
Key Takeaway:
This project exemplified our ability to combine design precision, adaptive production, and high-speed logistics — delivering large-scale, branded container environments for two of the world’s most recognized entertainment brands under extreme time constraints.
Superbox Events was nothing short of fantastic to work with! We had two of our extremely large clients collaborating on a project together which needed to have custom containers that was within budget and SuperBox Events was able to help us with all of it. Every step of the way we were able to have direct contact with the team, and they were able to help us build the vision that our client was looking for.
Even when there were hang ups if it wernt for Marcus and Superbox as a whole we would not have been able to pull the project off. Very friendly and extremely helpful staff. Easily located in Southern California for our trucks to get in and out of. Their attention to detail was another one of the drivers for this review.
I would and am going to use Superbox for our next event that we have! 5 out of 5 stars!
Devin Goodwin
Vendor & Partnership Manager
